Wix eCommerce Website Builder – Customizing Your Storefront

Wix eCommerce Website Builder – Customizing Your Storefront

Before we delve deeper you should take a good look at this awesome video Wix has come up with for their Wix Editor.

Well if you decide to decide on a template there was a chance it is important to make close to zero customizations, maybe tweak the colors to appeal to your brand.

However, let’s check out on a basic layout your skill if you fail to desire to use a premade template.

When it comes to given example we intend to make use of the One Page Layout and add Wix Store to it.

After adding Wix store through the Apps menu your eCommerce store will most likely look like that.

Assuming you choose to build it from “scratch”.

Now towards the most important aspect of Wix.

The drag and drop editor and also the power to dynamically change components of your design simply by simply clicking the element in the template.

In the side that is left most of your “Action Bar” which you can add and customize certain components of your store.

The first component of the Action Bar

Allows you to edit the following aspects:

  • Your site menu
  • Members Page
  • Store Pages

Since we are discussing the greatest eCommerce website builders our company is going to only focus from the eCommerce region of the editor.

In cases like this, in the event that you click on Store Pages you will be able to customize your; Product Page, Cart Page and many thanks page.

When you customize your store pages it is time for you to give your store your own personal touch.

The element that is second of Action Bar

You are selling allows you to pick the pitch-perfect background that will resonate with the products.

It’s important to select the right background for your eCommerce store and website generally speaking.

Because it will reflect your brand!

Wix offers you a range that is huge of images for you to choose from along with videos.

Which will make your store look professional and elegant!

Therefore trustworthy to potential customers.

The element that is third of Action Bar allows you:

To add a tone of design features to your store and allow it to be exactly as you would like!

You can add various design aspects as you can see through the add section.

Additionally, you could add other elements that are website a blog as an example.

Although if you hover within the store category you’ll be able to add the next eCommerce store functionalities:

  • Grid Product Gallery
  • Slider Product Gallery
  • Product Widget(Which allows you to feature a certain product or products on top or below the gallery)
  • Add A Shopping Cart Application
  • Incorporate Add to Cart buttons
  • Other additional applications (Live Chat, Forms, etc.)

Each aspect you insert in your store you can freely move it from the template and exactly add it as you love!

Thus making it a good option in mind if you want to build an eCommerce store exactly as you have it.

The element that is fourth of Action Bar

Could be the Wix App Market.

And you’ll discover additional eCommerce solutions to integrate in your eShop to supercharge it much more!

My goal is to miss out the next two elements because they are kinda irrelevant to eCommerce.

The fifth element is your upload manager where you are able to manage your uploads and also the sixth can there be because I became dumb enough to add a blog section as well. ??

The Sixth and most Important Element

Could be the command center of your eCommerce store from here you are able to:

  • Manage your orders, add products and much more
  • Store Pages
  • Adding Store Elements

Basically, with this tab alone it is possible to manage a lot of the aspects we mentioned into the previous sections.

You may ask why i did son’t show this through the begging and start to become completed with Wix.

Because, i needed to show you a overview that is full of Wix Editor as well, to own a far better understanding of how to expand it a lot more!

And that concludes the summary of the editor, although you shall need to save money than a few hours to be familiar with it.

Wix eCommerce Website Builder Advantages

The Wix Editor has a lot of advantages that are creative!

Let’s get rolling.

The Editor:

The edits you will be making in your storefront directly reflect the overall design of the storefront, therefore you won’t ever be in the dark in terms of making just the right edits!

It’s perfect for amateurs that are looking to start selling in a matter of minutes with the use of Wix ADI to construct their store.

Wix wants you to build a brand and that’s why most of its features are targeted on designing the eCommerce store that is perfect.

Nobody can argue that Wix has some of the most extremely appealing designs and templates available that will be a major advantage if you’re in search of a specialist glance at a low cost.

Not in the editor:

Multilingual support is a huge aspect in contrast to many other eCommerce website builders.

That allows you to definitely translate your whole website into a different language to reach much more people.

And more people means extra sales!

Wix eCommerce Website Builder Cons

The majority of the major cons of Wix eCommerce website builder are now outside the builder.

As an example, limited marketing automation features and integrations make it a less appealing option for a seasoned eCommerce professional.

5. X-Cart – An under-one-umbrella eCommerce solution provider

X-Cart eCommerce Builder Overview

X-Cart is the oldest PHP eCommerce solution best free website builder provider on the market – its history begins back in 2001, at the very origins of online sales (when eCommerce as a phenomenon just started to evolve).

However, this platform can’t be called old or outdated, we’ve checked it out. On the other hand, it’s fast and progressive and contains every tool & feature that a modern online store might need.

X-Cart happens to be a fantastic mixture of contrasts: it’s complex yet resource efficient, it’s customizable and upgradeable yet stable, it is easy-to-maintain yet gives an admin full control.

What distinguishes X-Cart among other eCommerce solutions is that it comes down aided by the full variety of services right from its developers.

They have in-house support that is technical 24/7, btw), developers and designers, provide their particular hosting, and SEO audit and optimization.

This solution suits small, medium, and enterprise-level corporations and certainly will match the needs of retail, B2B, international and multi-channel sales, marketplaces and sites that are wordPress-based.

X-Cart eCommerce Website Builder – Themes

Within the X-Cart built-in App Store, you are able to choose among over 80 free and paid themes – all gorgeous and 100% responsive, which means your store will appear and work equally good on any device, be it desktop, tablet or smaller smart phone.

Individuals who have certain technical skills may also develop their particular website theme as X-Cart is an code platform that is open.

Every template that is graphic fashioned with customer needs and preferences at heart.

What’s more, most of the themes are lightweight, which leaves resources that are extra more people to your website. More visitors + attractive interface = higher conversion rates.

X-Cart’s eCommerce layouts are organized by industry (Apparel, Fashion, Autoparts, Books, Furniture, Military, etc.), which simplifies the process of choosing your preferred.

As is, which would be great, or customize it, which can make your store even more buyer-friendly after you select the theme that suits your business needs, you may leave it.

X-Cart eCommerce Website Builder – Customizing Your Storefront

Okay, now you can start customizing it to mirror your brand’s uniqueness that you’ve found your theme of choice. X-Cart offers a handy template and layout editor when you look at the webmaster mode.

You can easily drag and drop layout blocks or edit texts right on the storefront as well as switch layouts and add or remove blocks there.

Additionally, you are able to develop a template that is new scratch or edit any ready theme files when you look at the admin backend but which will require certain coding skills.

X-Cart also provides design that is on-demand services, either based on a template which you chose or completely from scratch. Considering that X-Cart’s open-source, you can just draw exactly what your site should look like and X-Cart designers will code it.

X-Cart’s Pros

X-Cart provides the admin control of the whole website, the admin backend is when you handle your store. It’s choke-full of numerous tools for administration, yet the interface is intuitive, so overall, it’s easy to use.

As a fruitful business that is online, one of the main priorities must be your customers’ comfort visiting your site and buying from you. To do this, X-Cart offers an intuitive interface, simple and easy clean-looking storefront and many different checkout options, languages, currencies, etc.


Being an open-source software, X-Cart is highly customizable. Also, the basic functionality can be extended with 1000+ plug-ins in the built-in App Store – just like you install games and apps in your Android or iOS device.

Cost of ownership:

X-Cart’s enterprise-level package seems fairly cheaper than most alike solutions, given that you only pay money for the program once vs. once a year, which other companies, like Shopify or BigCommerce, offer.

The advantage that is big zero transaction fees. You won’t need certainly to share your revenue – profit!

X-Cart’s Cons

When it comes to usability and cost of Enterprise plan, X-Cart is a solution that is rather choosable.

Its pricing starts through the Free edition and ends with $5,995 for lifelong license. Mind you, this is not the cost that is total you’ll still need to host it somewhere.

Hosting may additionally cost you quite a few doubloons. X-Cart is a complex piece of software and a lot of won’t that is likely properly on cheap hosting that is shared.

However, X-Cart offers their own hosting service starting from $30 every month. The thing that is good, for its price you receive round-the-clock support, fully-managed VPS hosting as well as the servers trimmed specifically for X-Cart. So that you shall just like the speed of the site.

The free option seems fully functional and contains most of the necessary features, for example. it is not a demo, you can easily totally sell your products or services along with it. However, its functionality is somewhat limited, particularly in terms of marketing and SEO tools.

Although X-Cart is open-source and customizable, you’ll need certain coding skills to tweak its functionality. Design – not really much using the webmaster mode.

So in conclusion, X-Cart’s cons are:

  • Limited features into the Free edition.
  • The need to find a good hosting or opt-in with regards to their services.
  • Need for programming skills if you’d like to add custom functionality.

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